Welcome. We’re glad you’re here.
If you’ve found your way to Lug Nut Labs, there’s a good chance you’re already doing something real — and quietly wondering if there’s a better way to build without losing yourself in the process.
Scale
*
Growth
*
Clarity
*
Momentum
*
Support
*
Scale * Growth * Clarity * Momentum * Support *
Why We Exist. . .
We’re a small team that works at the intersection of systems, technology, and human judgment.
Our work is shaped by experience, curiosity, and a belief that companies should serve the people building them — not the other way around.
We started Lug Nut Labs after years of watching capable founders carry too much weight alone.
Not because they weren’t working hard enough —
but because their companies were never designed to give anything back.
We believe leverage isn’t a growth hack.
It’s a design choice.
And when a company is designed well, founders can lead with clarity instead of urgency.
How We Think About the Work
Our work is guided by a few simple ideas:
Good systems reduce pressure instead of creating it
Clarity beats speed when decisions actually matter
Technology should support human judgment, not replace it
A founder’s role is to design the system — not become it
These ideas shape everything we publish, build, and teach.
How You’ll Feel At Home Here
You’ll likely feel at home here if:
You’re already building a real business with paying users
You care about how your company operates, not just how fast it grows
You want your work to feel thoughtful, not performative
You’re open to changing how things run — not just doing more
How to Start (Two Simple Paths):
We’ve designed Lug Nut Labs so you can engage at your own pace.
Path One: Read with Us
Accessable on Sub Stack
Read through our articles to explore:
Founder leverage
Sustainable system design & scale
Common startup myths worth questioning
It’s the best way to understand how we think.
Our writing is public and ongoing and we would love to have you join the community!
Path Two: Apply the Work
Coming Soon!
The course will help you:
Identify where your company depends too heavily on you
Clarify decision-making structures
Design systems that create breathing room
If that sounds like your next step, you can join the waitlist.
We’re currently building a course for founders who want to apply these ideas directly to their own company.
A Closing Note
We’re not here to convince you of anything.
We’re here to build quietly, think carefully, and share what we’re learning along the way.
Start wherever feels right.
