Meet Monique,
I’m Monique, a strategist, storyteller, and operator who loves partnering with founders building the future. As your strategic thought partner, I’m here to help you cut through the noise, find clarity in your vision, and build a business that feels as good on the inside as it looks on the outside. My role is to merge operational excellence, brand storytelling, and ecosystem development to help paradigm-shifting founders like you grow with intention and impact.
For nearly a decade, I’ve partnered with startups and global organizations to sharpen strategy, streamline execution, and uncover the leverage points that turn bold ideas into sustainable realities. I created Lug Nut Labs because I saw too many underestimated founders being pushed into cookie-cutter growth playbooks.
You deserve another way—one that prioritizes intentionality, human-centered execution, and story-driven strategy. If you’re building something bold, unconventional, and deeply human, I’m here to help you scale it on your own terms.
Our
Manifesto
Lug Nut Labs was born from firsthand experience inside startups that were expected to scale fast but rarely given the structure to succeed.
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I saw too many founders forced into playbooks that didn’t fit their vision—pressured to grow at all costs instead of building with clarity and intention. The cost of their character. The cost of their wellbeing. The cost of their community. And ultimately, at the cost of the vision that birthed their company in the first place.
We refuse that tradeoff.
Lug Nut Labs exists for the builders who want clarity instead of chaos and intention instead of pressure. We know that ideas don’t fail because founders lack drive. They fail because no one gave them the systems, the grounding, or the space to scale without losing the authenticity and alignment that spurred their entrepreneurial journey.
Founders deserve a partner who listens first, applies hard-won knowledge, and installs the systems that unlock sustainable growth. We embed alongside you, ensuring your strategy, brand, and operations are aligned.
Like the lug nut that holds a wheel steady at high speed, our work is often unseen but always essential. We create the foundation that allows bold ideas to accelerate without losing control—so founders can grow without compromise.
